Media coverage that promotes the popularity of Dubrovnik
Multi-million readership and immense financial
value
From the beginning of the year to the end of
June, Dubrovnik was visited by more than a hundred teams of journalists,
including TV crews, and independent photographers or reporters with accompanying photographers from various
markets from Europe and around the world. The organization of press visits is
part of the regular activities of the Dubrovnik Tourist Board and these visits
are implemented in cooperation with foreign representations within the Croatian
National Tourist Board system, the Dubrovnik - Neretva County Tourist Board,
and independently. During March, April, May, and June our city was visited by
journalists from the United Kingdom, Germany, France, Spain, Belgium, the
Netherlands, Poland, Italy, Turkey, Finland, Australia, the US, Japan, China,
Korea, Canada , Argentina, and Brazil. The largest group was certainly the
group of 36 journalists that arrived during a press tour that was jointly organized
by Turkish Airlines and the Dubrovnik Tourist Board, with the support of the Main
Office of the Croatian National Tourist Board.
The media coverage that comes as a result of
study visits by journalists makes a strong contribution to the promotion of
Dubrovnik, known and recognized on international tourism markets for its beauty
and tourist offer, but lately it has also been strongly affirmed as a
destination for film production.
The magazine GEO
SAISON, a monthly magazine that is published in German with a circulation
of 92,000 copies and nearly 600,000 readers a month, brings a kind of guide to
our city prepared by Natalie Schweiger, who visited the city in April. This
important monthly magazine has more than ten million readers worldwide, and in
it the journalist suggests visiting attractions and points of interest within 3
km from the old city centre, including the restaurants Amfora and Stara Loza,
Buža Bar, Culture Club Revelin, Game of Thrones filming locations, as well as
visiting the art studio of painter Dubravka Lošić, located in the complex of
the former Radeljević factory.
The visit of thirty-six journalists in May through
the framework of the joint project by Turkish Airlines and the Dubrovnik
Tourist Board, was followed by a whole series of releases, of which we would
like to highlight last week’s piece about Dubrovnik and the inaugural flight
from Istanbul by the Japanese journalist Aisha Takase published on the web portal
www.crea.bunshun.jp. A piece by Korean
journalist Lee Sung Won was also published in the daily newspaper and web
portal Hankook Ilbo, and Korean
journalist Nam Ho Chul wrote an article for the daily newspaper and portal Kookmin Ilbo titled ˝Blue beyond Orange
... Jewel of the Adriatic Sea˝. Also, a feature titled ˝ Red wave welter
in alleys meeting sea˝ by Heo Yoon Hee was published in the daily newspaper Chosun Ilbo.
In May, French journalists from Air France inflight magazine Cécile
Balavoine and Tadzio Pacquement, who described the sounds of Croatia in a very
interesting way, visited the Dubrovnik Department for Conservation of the
Croatian Conservation Institute, where they talked about the restoration of
works of art with Katarina Alamat Kusijanović.
Air France inflight magazine is distributed in 4.2 million
copies every month, including 930,000 readers from Europe and 398,000 French
readers, and the estimated value of media publications about Croatia and
Dubrovnik is as high as 390,000 euros.
˝A DAY IN THE LIFE OF Dubrovnik˝, a piece by the
author Lars Collin with photos by Mauro Rongione, who visited Dubrovnik 2015, was
published in the June issue of the SAS Inflight magazine Scanorama with a five-page interview with the Jadran Gamulin, a famous
Croatian sailor and shipbuilder from Dubrovnik, while the accompanying guide reveals
some new and interesting elements that Dubrovnik has to offer. The Scanorama magazine has a monthly
readership of two million readers and is distributed in airplanes of the SAS airline
company.
