Media coverage that promotes the popularity of Dubrovnik

Multi-million readership and immense financial value

From the beginning of the year to the end of June, Dubrovnik was visited by more than a hundred teams of journalists, including TV crews, and independent photographers or reporters with  accompanying photographers from various markets from Europe and around the world. The organization of press visits is part of the regular activities of the Dubrovnik Tourist Board and these visits are implemented in cooperation with foreign representations within the Croatian National Tourist Board system, the Dubrovnik - Neretva County Tourist Board, and independently. During March, April, May, and June our city was visited by journalists from the United Kingdom, Germany, France, Spain, Belgium, the Netherlands, Poland, Italy, Turkey, Finland, Australia, the US, Japan, China, Korea, Canada , Argentina, and Brazil. The largest group was certainly the group of 36 journalists that arrived during a press tour that was jointly organized by Turkish Airlines and the Dubrovnik Tourist Board, with the support of the Main Office of the Croatian National Tourist Board.

The media coverage that comes as a result of study visits by journalists makes a strong contribution to the promotion of Dubrovnik, known and recognized on international tourism markets for its beauty and tourist offer, but lately it has also been strongly affirmed as a destination for film production.

The magazine GEO SAISON, a monthly magazine that is published in German with a circulation of 92,000 copies and nearly 600,000 readers a month, brings a kind of guide to our city prepared by Natalie Schweiger, who visited the city in April. This important monthly magazine has more than ten million readers worldwide, and in it the journalist suggests visiting attractions and points of interest within 3 km from the old city centre, including the restaurants Amfora and Stara Loza, Buža Bar, Culture Club Revelin, Game of Thrones filming locations, as well as visiting the art studio of painter Dubravka Lošić, located in the complex of the former Radeljević factory.

The visit of thirty-six journalists in May through the framework of the joint project by Turkish Airlines and the Dubrovnik Tourist Board, was followed by a whole series of releases, of which we would like to highlight last week’s piece about Dubrovnik and the inaugural flight from Istanbul by the Japanese journalist Aisha Takase published on the web portal www.crea.bunshun.jp. A piece by Korean journalist Lee Sung Won was also published in the daily newspaper and web portal Hankook Ilbo, and Korean journalist Nam Ho Chul wrote an article for the daily newspaper and portal Kookmin Ilbo titled ˝Blue beyond Orange ... Jewel of the Adriatic Sea˝. Also, a feature titled ˝ Red wave welter in alleys meeting sea˝ by Heo Yoon Hee was published in the daily newspaper Chosun Ilbo.

In May, French journalists from Air France inflight magazine Cécile Balavoine and Tadzio Pacquement, who described the sounds of Croatia in a very interesting way, visited the Dubrovnik Department for Conservation of the Croatian Conservation Institute, where they talked about the restoration of works of art with Katarina Alamat Kusijanović.

Air France inflight magazine is distributed in 4.2 million copies every month, including 930,000 readers from Europe and 398,000 French readers, and the estimated value of media publications about Croatia and Dubrovnik is as high as 390,000 euros.

˝A DAY IN THE LIFE OF Dubrovnik˝, a piece by the author Lars Collin with photos by Mauro Rongione, who visited Dubrovnik 2015, was published in the June issue of the SAS Inflight magazine Scanorama with a five-page interview with the Jadran Gamulin, a famous Croatian sailor and shipbuilder from Dubrovnik, while the accompanying guide reveals some new and interesting elements that Dubrovnik has to offer. The Scanorama magazine has a monthly readership of two million readers and is distributed in airplanes of the SAS airline company.

These days, it is also very dynamic in Dubrovnik, as the city is being visited by many bloggers and freelance journalists. Currently, the journalist Judith Servin from Mexico is in the city, as well as the authors of the United States’ blog Just a pack, and others, whose publication is expected in the autumn.